Newhaven

Newhaven

In this project, we were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.


The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.


Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.

Client

Client

Newhaven

Newhaven

Service

Service

Visual Direction

Visual Direction

Sector

Sector

Apartment

Apartment

Year

Year

2024

2024

One key lesson learned from this project was the importance of aligning brand identity with business values and goals.

Overall, the new brand identity successfully communicated Green Wave's commitment to sustainability and helped position the brand as a leader in the industry. We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

Overall, the new brand identity successfully communicated Green Wave's commitment to sustainability and helped position the brand as a leader in the industry. We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

Credits

Credits

Art Direction

Art Direction

Kathy Smith

Kathy Smith

Photography

Photography

Pete Campbell

Pete Campbell