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Here comes the alt text
Here comes the alt text

Glaze Brewing Co

Glaze Brewing Co

Glaze Brewing Co represents what craft beer aims to be. The driving force for Glaze is an emphasis on excellence. They wanted a Brand and packaging that reflects their love for simplicity, and quality.


The client's goal was to create a brand identity that would resonate with high budget consumers and help their products to stand out from their competitors on shelves. Objectives included increasing brand awareness/engagement, and shifting brand demographic.


We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors. Something long-time Glaze drinkers would be proud to hold in their hand, and stock in their fridge.

Client

Client

Glaze Brewing Co

Glaze Brewing Co

Service

Service

Creative Direction

Creative Direction

Sector

Sector

Craft Beer

Craft Beer

Year

Year

2023

2023

Our key takeaway from this project was the power of simplicity

Each flagship beer has its own unique packaging and hue. We wanted the packaging to represent the palette in each beer, giving consumers a sense of what they're in for before they buy the product.

Each flagship beer has its own unique packaging and hue. We wanted the packaging to represent the palette in each beer, giving consumers a sense of what they're in for before they buy the product.

The bold packaging design is recognisable and memorable, while maintaining simple concepts.

Thank you for your time. We enjoyed creating Glaze Brewing Co as a passion project, and look forward to working with local breweries in the future.

Thank you for your time. We enjoyed creating Glaze Brewing Co as a passion project, and look forward to working with local breweries in the future.

Credits

Credits

Art Direction

Art Direction

Harry Stay

Harry Stay

Mockups

Mockups

Darkroom Mockups

Darkroom Mockups